PROSE
We abuse our hair because we don't think about it. Burning your hair at the same temperature you cook garlic bread at is not the answer. There’s a better way to get good hair days, it starts with throwing out the tools and starting with a good hair care system.
FIX, DON’T FRY.
QR code ads
Prose will strategically place ads in front of hot tool sections in retail stores to make you think twice about your potential purchase. Since Prose is only sold online, a QR code on the ad will take you to the website and give you a discount on your first Prose set. You don’t need those fire breathers, you just need good hair care.
Prose Rebrand / Salon
Prose is shifting to a more elevated, upscale brand identity. Committing to take care of your luscious locks isn't just a trend, it’s timeless.
It would only make sense for Prose to have a salon that specializes in no heat hairstyles and damage repair. Give your hair a lil spa day that won’t result in hair that feels like overcooked spaghetti.
Packaging revamp
Since you won’t be needing your hot tools anymore, prose will give you an easy way to get rid of them. Use the box you get your customize prose kit in as a sendback kit for your tools and Prose will recycle them. Bye bye, devils in disguise.
Hot Tool Sculptures
What is Prose going to do with all of those recycled hot tools? Melt them down and use them for art, of course. Prose hair sculptures will be popping up all over cities to remind you to be kind to your hair.
The Hard Truth
The years of hair abuse has finally caught up to you. We know it’s hard, but it’s time to see the damage of all those years using hot tools so Prose can help you get back on track with your hair goals.
Pop Up Tent
Prose is all about healthy heatless hair, but that doesn’t mean you’re stuck with bed head every day. Prose will have salon pop-ups at festivals (where people are camping) with Prose certified stylists where concert goers can get their hair done. Prose shows you that you can still have epic hair without the heat.